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motion sensor night light
Worth a lookShows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 1.7M searches
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.16–$26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,487.24avg incumbent reviews — the moat a new listing must climb