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motion sensor light bulbs
Worth a lookShows beatable incumbent ratings (4.3★), but soft demand (+1.3% this quarter) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.01avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$7.40–$26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$465K$465K/yr · 655K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay3,524.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand