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motion sensor doorbell
Skip itA small market ($102K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.50avg listing price — sweet spot $15–$100
Price range
Great$9.86–$37.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,608avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 112K searches