50
motion night lights plug into wall
Worth a lookShows a sweet-spot price point ($15.58 avg), but soft demand (-6.0% this quarter) keeps it on the watch list.
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$615K$615K/yr · 631K searches
Price range
Good$7.01–$29.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad5,748avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch