49
mortise machine
Skip itPrices mostly outside the sweet spot ($18.75–$2589.91) — this niche doesn't clear our bar today.
Review moat
Great106.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$393K$393K/yr · 103K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Okay$337.42avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$18.75–$2589.91cheapest to priciest tracked listing — scored on the share inside $15–$100