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mortise lock
Worth a lookShows a sweet-spot price point ($45.90 avg), but high returns (6.4%) keeps it on the watch list.
Avg price
Incredible$45.90avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good718.82avg incumbent reviews — the moat a new listing must climb
Market size
Good$388K$388K/yr · 316K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Price range
Bad$8.01–$377.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Signals High Returns