46
mortise jig
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Great350.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$79.47avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$17.76–$296.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$89K$89K/yr · 97K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale