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mortar repair
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.63–$36.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,723.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$233K$233K/yr · 200K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand