55
mortar mix
Worth a lookShows low returns (1.4%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.73avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.63–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good694avg incumbent reviews — the moat a new listing must climb
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 64K searches
Signals No Dominant Brand