57
moisture meter
Launch itA $5.9M/yr market growing +13.8% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$5.9M$5.9M/yr · 1.2M searches
Avg price
Great$53.03avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,970.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.92–$666.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price