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mohawk wig
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.97avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,018.92avg incumbent reviews — the moat a new listing must climb
Market size
Good$507K$507K/yr · 175K searches
Price range
Okay$6.72–$226.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Signals Quality Gap