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49

mohawk wig

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Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.

Market size 60Growth 10Conversion 81Competition 19Returns 64Price range 39Avg price 95Brand share 16Review moat 62Quality gap 95

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$33.97

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,018.92

avg incumbent reviews — the moat a new listing must climb

Market size

Good$507K

$507K/yr · 175K searches

Price range

Okay$6.72–$226.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-30.2%

90-day search growth — must beat 0% to launch

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