43
modern outdoor wall light
Skip itHigh returns (13.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$117.79avg listing price — sweet spot $15–$100
Review moat
Good872.56avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$259K$259K/yr · 385K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Price range
Bad$39.78–$491.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad13.4%return rate — above 5% kills the launch gate