45
mobile base
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$92.84avg listing price — sweet spot $15–$100
Review moat
Good902.72avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Good$288K$288K/yr · 74K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$26.39–$234.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price