65
mini flashlights
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.16–$36.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$335K$335K/yr · 311K searches
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,950.42avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand