37
milwaukee shears
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$131.59avg listing price — sweet spot $15–$100
Review moat
Good1,169.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$28.99–$303.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 24K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price