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milwaukee multitool
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$2.0M$2.0M/yr · 461K searches
Avg price
Good$109.95avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,845.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay$43.12–$231.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price