39
milwaukee digital level
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$76.75avg listing price — sweet spot $15–$100
Review moat
Good1,377.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.21–$299.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 27K searches