40
mihani
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.56avg listing price — sweet spot $15–$100
Price range
Incredible$17.55–$59.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Good$330K$330K/yr · 207K searches
Review moat
Bad12,860.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-49.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand