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mid autumn festival lantern
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible17.67avg incumbent reviews — the moat a new listing must climb
Growth
Great+73.5%90-day search growth — must beat 0% to launch
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$12.76–$18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 36K searches
Signals Low Review Barrier