51
metric ruler
Worth a lookShows low returns (0.8%), but soft demand (-4.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,882.59avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.08–$24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$153K$153K/yr · 204K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.34avg listing price — sweet spot $15–$100
Signals No Dominant Brand