53
meter stick
Worth a lookShows low returns (1.1%), but soft demand (-18.0% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Review moat
Great380.53avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.63–$40.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$89K$89K/yr · 71K searches
Growth
Bad-18.0%90-day search growth — must beat 0% to launch