44
metatarsal guard
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.15avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great321.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$9.74–$163.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$119K$119K/yr · 58K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand