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metal yard stick
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Review moat
Great458.85avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.07–$35.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 59K searches