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merv 8
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$39.55avg listing price — sweet spot $15–$100
Price range
Incredible$17.54–$82.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great24%top-5 click share — an open shelf
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Market size
Okay$261K$261K/yr · 217K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad25,225.13avg incumbent reviews — the moat a new listing must climb