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merv 8 filter 20x25x5
Worth a lookShows searches that convert (14.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$76.32avg listing price — sweet spot $15–$100
Price range
Good$40.72–$129.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$547K$547K/yr · 50K searches
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,798.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price