53
merv 20 filter
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$44.60avg listing price — sweet spot $15–$100
Price range
Incredible$24.96–$74.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Good$550K$550K/yr · 120K searches
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad25,948.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand