56
merv 16
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great366.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$111.71avg listing price — sweet spot $15–$100
Market size
Good$363K$363K/yr · 32K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Price range
Okay$54.89–$212.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price