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merv 14
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible$29.75–$77.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.50avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,140.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 23K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price