55
merv 13
Worth a lookShows a $2.8M/yr market, but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 513K searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$85.19avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$42.14–$209.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,318avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Signals High Price