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merv 11 air filters 20x25x5
Worth a lookShows searches that convert (20.6% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+102.8%90-day search growth — must beat 0% to launch
Avg price
Great$77.33avg listing price — sweet spot $15–$100
Price range
Great$46.52–$116.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,030.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 5K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf