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memorial candle
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-14.5% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$9.38–$55.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,060avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$254K$254K/yr · 320K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand