40
matte varnish
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Price range
Okay$6.34–$18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,989.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 63K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand