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marquee numbers
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Great$22.11avg listing price — sweet spot $15–$100
Price range
Great$3.90–$62.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,645.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay$245K$245K/yr · 809K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Returns