45
mario lamp
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.33avg listing price — sweet spot $15–$100
Price range
Great$10.40–$61.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good833.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 145K searches