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malibu landscape lighting
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Avg price
Great$77.19avg listing price — sweet spot $15–$100
Review moat
Great441.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$16.42–$245.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 37K searches
Signals High Price