57
makita fan
Worth a lookShows demand growing +307.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+307.2%90-day search growth — must beat 0% to launch
Avg price
Great$77.31avg listing price — sweet spot $15–$100
Review moat
Great439.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$25.64–$175.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$215K$215K/yr · 102K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale