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Launch itA $1.3M/yr market growing +38.5% this quarter with returns at 3.7% — clears our launch bar.
Competition
Great27%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 1.0M searches
Avg price
Good$105.39avg listing price — sweet spot $15–$100
Review moat
Good822.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Bad$15.60–$393.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price