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Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good999.44avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$278K$278K/yr · 243K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.59avg listing price — sweet spot $15–$100
Price range
Okay$6.89–$19.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf