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mailbox latch
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Review moat
Great418.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.31–$29.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 83K searches
Signals Low Review Barrier