52
mailbox insert
Worth a lookShows a sweet-spot price point ($52.07 avg), but soft demand (-8.2% this quarter) keeps it on the watch list.
Avg price
Great$52.07avg listing price — sweet spot $15–$100
Review moat
Great350.42avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$345K$345K/yr · 152K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$15.60–$352.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Signals High Price