39
lutec outdoor light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$55.13avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good725.59avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.04–$194.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price