40
lumary
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible66.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$140.40avg listing price — sweet spot $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 77K searches
Price range
Bad$25.73–$392.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand