67
long drill bit
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Great$4.94–$45.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good559.48avg incumbent reviews — the moat a new listing must climb
Market size
Good$322K$322K/yr · 267K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand