47
lohas vintage night light
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.50avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Good$10.61–$142.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,507.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 141K searches
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand