36
lights of sweden
Skip itSoft demand (-31.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.39avg listing price — sweet spot $15–$100
Price range
Incredible$15.97–$35.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,360.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$92K$92K/yr · 139K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier