66
lighthouse
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Great$46.84avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Review moat
Great230.7avg incumbent reviews — the moat a new listing must climb
Growth
Good+51.8%90-day search growth — must beat 0% to launch
Market size
Good$561K$561K/yr · 651K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.87–$850.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand