54
light switch
Worth a lookShows a $1.9M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Great$1.9M$1.9M/yr · 1.9M searches
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Good$3.14–$46.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,140.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality