43
light switch with night light
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Price range
Great$4.59–$54.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,082.83avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 149K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch