64
light bulbs
Worth a lookShows a $15.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$15.0M$15.0M/yr · 12.3M searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Price range
Good$4.66–$34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,710.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand