57
level
Launch itA $5.3M/yr market growing +4.9% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$5.3M$5.3M/yr · 2.9M searches
Avg price
Incredible$24.99avg listing price — sweet spot $15–$100
Price range
Great$3.90–$81.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,791.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality